Objectives

• Utilizing and/or using the country’s potential of raw hides and skins efficiently and effectively;

• Through adopting and innovating excellent production mechanisms, to develop new products in type, texture, colour, softness and fashion situation;

• Ensuring our customers’ loyalty through maintaining and continuing the fulfilment of their expectations and elongated relationships;

• Developing and introducing world-class and standard business processes backed by Information Technology Solutions to make the business fast, flexible, effective and efficient to respond the ever changing business requirements, regulations, standards, volatile market, and customer expectations;

• Better optimizations of the resources and products through considering factors like quality, type of products, production capacity and price settings;

• Providing superior trainings and educating of the workforce on a regular basis to make adopted them with changing scientific and technological advances of the production process and practices of the leather industry;

• Sustaining the business and maximizing the profit margin (i.e. at least in 20% per year) of the Company;

• Strengthening and/or fastening the country’s rush in the direction of producing and exporting finished industrial products to the global market, and hence, generate a foreign currency to Ethiopia;

• Creating the opportunity of jobs for the people in and around the investment area;

• Expanding the Company both in capacity, quality, and market share of the leather industry;

• Promoting the Company aggressively whether domestically or internationally;

• Developing and establishing a more environmentally friendly tanning production process and engaged on the activities of safeguarding the environment;

• Carefully choose suppliers for their quality input and work hand in glove with the selected supplier to produce the highest-quality leather.